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Media Orientalism: BBC, Free and France 24 Dr.. Hussein Majdoubi

Media Orientalism: BBC, Free and France 24 Dr.. Hussein Majdoubi



Over the past decade, Western channels have appeared in the Arabic language directed at the Arab public. These are media attempts that can not be divorced from classical Orientalism, but this time in an information format to serve the diplomatic agenda of the countries behind them. At the same time, In light of the deterioration of the Arab media with some exceptions.
The Arab media, especially for each Arab country, is lagging far behind the absence of freedom of expression and the lack of genuine and deep interest in citizens' issues. In contrast, this media focuses on all aspects of the life of His Majesty the King or His Excellency. Secrecy abroad, which the Western press exposes. International experience has exposed the development of media as democracy evolves, and if countries have the last tools of technology, the media remains the real, reflective content of truth, discourse, and how does the recipient receive this speech? Does he accept it or not? Which is lacking in the Arab media. It was this deterioration that prompted the Arab world to embrace the Arabic-language BBC in the past, and later to embrace the experience of Al-Jazeera, which has been a turning point in the history of Arab media.
Western countries realized the importance of television as a tool for communication with the Arab world for two reasons. The first is the preference of the Arab television audience for the newspaper, especially in societies where illiteracy prevails and where limited knowledge is limited. The second reason is that satellite channels have exceeded national control. During the last century, the regulations forbade newspapers such as Le Monde or the Washington Post if they talked about the disadvantages of the existing system, but the space police could not be established to prevent satellite channels, although the Arab media ministers tried at their 2010 summit in Cairo to establish space police to control Satellite TV, but the Arab Spring surprised them, and technology usually overwhelms the tyrants, and it is enough to see the role of Facebook in our time within the social networks.
Thus, in the wake of the great geopolitical developments at the beginning of the 21st century, the beginning of the last decade, led by the terrorist attacks of 11 September, the American-British invasion of Iraq and the resulting destabilization of the Middle East, In an attempt to address Arab public opinion after they realized with concern the serious rift between the West and the Islamic world as a result of these events. "These new satellite channels are a continuation of Orientalism," says Moroccan researcher Salma Al-Azraq at the Faculty of Information at the University of Malaga, Spain, who is completing a PhD thesis on Western satellite TV in Arabic. "This time, To create Arabic-language broadcasts for the Arab public, at a time when the world was at the gates of the Second World War, and the conflicting countries needed to mobilize the support and sympathy of nations with one side or the other. The Western countries later established the Arab sections of major news agencies such as Reuters and France Press, and now betting on satellite channels to reach the largest proportion of the public ».

In fact, these satellite channels are an extension of classical Orientalism, but with some differences. Perhaps the first difference is that Orientalism has given great thinkers specialized in Arab and Islamic civilization, while Orientalism depends on journalists from the Arab world for implementation. At the same time, these satellite channels are trying, in one way or another, to serve the diplomatic agenda of Western countries in the Arab world, especially at a time when Arab public opinion is increasingly weighing political decision-making in one way or another. Thus, Arab countries believe that the opinion of the Arab world is the victim of violent rhetoric, promoted by television channels, and even integrated to the channel "Al Jazeera" in this regard, and believes in the opposite need to bet on a counter-speech. These countries are also trying through the channels created by publishing what they consider the values ​​of human rights, liberalism and individual liberties in the midst of the Arab society, that is, taking the dress of political and social reformer. Despite the differences in the interpretation of the satellite countries and some of the negative, it has succeeded in finding space in the middle of the Arab world. It benefits from the decline of Arab channels, mainly Al-Jazeera, because the latter is unable to renew its network of programs and bring them into line with the enormous changes taking place in the Arab world.
Perhaps the success of some Arabic-speaking Western satellite channels is due to the presentation of topics from the heart of the concerns and concerns of Arab society, as well as to the geographical factor, through the concentration of each channel on the former colonies, and the use of cultural and political experience gained since the past. This is why the BBC has a high profile in the Middle East. France 24 is a reference for the Maghreb region, while other channels such as German and Free America remain without compass so far, for failing to create a compelling media agenda that attracts the Arab public.
The value added by these channels in dealing with topics within the taboo, such as the corruption of the Arab regimes, in addition to hosting them faces can not be seen in the Arab national channels. For example, Prince Hisham, the cousin of the king of Morocco, who is known for criticizing the status quo, can not be seen on Moroccan television or even in Arab channels such as Al Jazeera, but France 24 has hosted him many times. Other Moroccan figures, such as former human rights minister Mohamed Ziyan, or opposition figures abroad, have been repeated. We have always been in Morocco. It was difficult to tell Morocco about all the facts and attitudes of the popular movement in the countryside, if only on state television. For example, France 24 played an important role in addressing various aspects of this movement, The Moroccan state.
These channels are locked in a geopolitical war that is inseparable from geopolitical conflicts to win the sympathy of Arab public opinion. The media is the centerpiece of all wars and conflicts. Other countries have sought to find space in the Arab world through the establishment of Arabic television channels such as Russian, Chinese and even Turkish, but they are not part of Orientalism because they are located in the East. Thus, the Arab world is the theater of confrontation to achieve influence in all its various readings and the media.
Moroccan writer from the family «Jerusalem Arab»


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